Author:Malkhaz Matsaberidze

Page number, Format:350, A5

© Open Society -Georgia Foundation, 2003

Short Description:Broad range of the important issues existing in political marketing is represented in the book that is divided in six parts. The major points of the book are: commercial and noncommercial marketing, theoretical introduction of political marketing; essence and types of political marketing; organization of marketing activity in politics; basics of elections marketing; electorate behavior and marketing researches.